Starting and growing a successful business requires more than an interesting idea. Entrepreneurs need to understand customer preferences, market demand, industry competition, and changing consumer behaviour. In Malaysia's competitive business environment, making decisions based on assumptions can lead to unnecessary expenses and missed opportunities. Data Science provides a smarter approach by helping business owners analyse information, recognise emerging trends, and identify opportunities with strong growth potential. By using data-driven strategies, Malaysian entrepreneurs can make informed decisions and develop businesses that respond to real market needs. Understanding the Role of Data Science in Business Growth Data Science combines statistics, programming, data analysis, and technology to extract meaningful information from different sources. Entrepreneurs can use these insights to understand market conditions, evaluate business performance, and discover customer needs. For ...